PRODUCT · 01

City Story Theatre

A cultural-tourism product you can build, inspect, update and operate

Standard hardware + Bespoke content + Real-time AI interaction + Control system + Engineering delivery + Long-term operation

45days
Xuan'en delivery
8cities
Cities & counties served
68IPs
Owned intellectual property
Talk about your site → Case study
Night rendering of a City Story Theatre installation Xuan'en · Two-bank riverfront

FOUR PILLARS

What a City Story Theatre is

01

Landmark installation and outdoor theatre

Beautifying and renewing any corner of a city or commercial space; shaped theme screens, lighting, music and a sound field together form a city media interface and a landscape landmark.

02

City or brand story content

Animated films that explain the city's history, its people, its living heritage, its industries or a brand's culture — an entry point for visitors to stop and to understand.

03

Real-time AI historical figures

Visitors can talk in real time with historical figures, brand characters or digital guides — usable for paid experiences, study tours and events.

04

Control, management and operation

Show control, device management, remote maintenance and content updates, extendable into advertising, events, merchandise and commercial operations.

SIX FORMS

Six forms of city theatre

01

Shaped screen installation

Multi-face, stacked and portal screens — for plazas, scenic entrances and streets.

02

Building facade theatre

Architectural lighting, media facades, projection and content performances.

03

Chimney / tower theatre

Old chimneys, towers and industrial structures turned into vertical landmarks.

04

Steps / plaza stage theatre

Steps, grandstands and plazas turned into fixed performance space.

05

Waterfront / fountain theatre

Lighting, music, fountains, water screens and water-surface reflections working as one.

06

Small interactive theatre

For retail, hotels, guesthouses, campuses and small public space.

WHERE TO BUILD

Where it can go

01
City plazas
02
Parks and waterfronts
03
Scenic entrances and visitor centres
04
Old towns and historic districts
05
Commercial streets and complexes
06
Museums and cultural venues
07
Hotels, resorts and guesthouses
08
Corporate HQs, campuses and plants
09
Old industrial buildings and chimneys
10
Rail and coach stations, city gateways
11
Townships, markets and rural villages
12
Privately held cultural-tourism assets

Site selection: existing footfall, good sightlines, room to dwell, nearby retail or event space, and available power and maintenance conditions.

SCALE · FOUR TIERS

Project scale

Around ¥1M
Standard City Story TheatreShaped theme screens, one main content programme, base lighting, control system, optional AI.
¥2–5M
Small to mid-size integrated projectBuilding or commercial space renewal, adding lighting, sound, interaction and multiple content programmes.
¥5–10M
Priority integrated projectCoordination across multiple scenes, larger displays and structures, AI, events and annual service.
¥10–15M
City-scale integrated projectCity plazas, waterfronts, night tours, building clusters and full sound-light-water systems.

Pricing is assessed on display area, structure, site conditions, content, AI, civil works and maintenance scope. The tiers above are indicative scale ranges, not a fixed quotation.

DELIVERY · 7-30-30

Delivery rhythm

Predictable pace from survey to switch-on, with deliverable milestones.

7days
Site survey
30days
Budget & decision
30days
Standard build

CASE STUDIES

Story theatres already built

Xuan'en two-bank riverfront
Landmark scale · 45 days

Xuan'en · Two-bank riverfront

Architecture, landscape, night-tour lighting and interactive development. County visitor numbers grew 512% over five years; the 《墨达楼开门记》 show gives the building a personified AI narrative.

Lichuan chimney theatre
Industrial heritage · Vertical landmark

Lichuan · Chimney theatre + New Year stage

An old chimney turned into a venue for city performances; a sunken metasequoia photo area, a fountain viewing area and a heritage-visual landscape designed as one.

The following is public regional data for Xuan'en County (2025), reflecting the county's sustained development and operation as a whole

16.85M visits
Annual visitors
¥11.46bn
Tourism revenue
82features
CCTV features
6bn views
Topic reach

Give your city a story theatre too

7 days site survey · 30 days budget & decision · 30 days standard build

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